Project Details

What We Do

By architecting a centralized hub powered by Braze, we transformed complex data into actionable multi-channel marketing campaigns. Our solution enables Telkomsel to drive company-wide expansion with unprecedented speed, efficiency, and data-driven precision. This platform serves as the engine for high-velocity growth, focusing on three core pillars:

1. Precision Targeting & Segmentation: Utilizing advanced logic to ensure the right message reaches the right user at the optimal time, significantly boosting customer acquisition.
2. Enhanced Retention: Strengthening brand loyalty through personalized automated journeys that adapt to individual user milestones.
3. Deep Behavioral Analytics: Leveraging comprehensive data streams to provide a 360-degree view of customer trends. This allows Telkomsel to remain agile, tailoring strategies to meet evolving market demands and real-time user needs.